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  • The evolving landscape of media and communication in Hong Kong
  • 點閱:6
  • 作者: edited by Yu Huang and Yunya Song
  • 出版社:City University of Hong Kong Press
  • 出版年:2018
  • ISBN:9789629373511
  • 格式:PDF,JPG
  • 頁數:310
租期14天 今日租書可閱讀至2025-03-03

Over the last twenty years Hong Kong society has witnessed dramatic change, and nowhere is this better reflected than in the realm of media and communications. Across the fields of journalism, public relations and advertising, we can see the changing trends in terms of audience consumption and interaction. From technological developments to the shift in audience participation, the expectations and functions of these professions have been greatly altered. While many of these changes are occurring worldwide, within Hong Kong the processes of change have been further complicated by recent social and political events. Through a selection of essays by field experts, this volume explores the evolution of media itself as well as the complex causes underlying these developments. It identifies not only the difficulties and opportunities for media professionals today, but also the evolving role of the audience.

  • Introduction(第1頁)
  • Part I Traditional Media(第13頁)
    • 1. The Landscape of Newspapers in Hong Kong(第13頁)
    • 2. An Overview of Telecommunications, English Press and Magazines in Hong Kong(第31頁)
    • 3. Allies and Foes: The Impact of Technological Convergence and Public Participation on TV Journalism in Hong Kong(第47頁)
    • 4. The State of the Radio Sector in Hong Kong(第63頁)
  • Part II New Media(第85頁)
    • 5. The Emergence of Internet Media in Hong Kong(第85頁)
    • 6. Social Media in Hong Kong’s Changing Ecology of News Production and Consumption(第99頁)
    • 7. Social Media Use in Hong Kong(第115頁)
  • Part III Media Credibility(第135頁)
    • 8. A Report on Public Evaluations of Media Credibility in Hong Kong(第135頁)
    • 9. Feel Real, Feel Credible: Animated News and Credibility(第151頁)
  • Part IV Public Relations and Advertising(第169頁)
    • 10. Public Relations Developments in Hong Kong: Twenty Years after the Handover(第169頁)
    • 11. Media Change and the State of the Advertising Industry in Hong Kong(第193頁)
    • 12. Contemporary Advertising Industry: Profiling Top Advertisers in Hong Kong(第201頁)
    • 13. Creative Professionals’ Perceptions of Creativity in Hong Kong(第213頁)
    • 14. Attitudes towards Advertising(第225頁)
    • 15. Public Complaints against Advertising on Licensed Broadcasting Services in Hong Kong(第235頁)
  • Part V Communication and Society(第251頁)
    • 16. Media and Populations in Hong Kong(第251頁)
    • 17. An Overview of Health Communication Research in Hong Kong(第267頁)
    • 18. Post-Democratic and Pre-Democratic Movements: From “Sunflower” in Taiwan to “Umbrella” in Hong Kong(第281頁)
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租期14天
今日租書可閱讀至2025-03-03
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