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Indicators, Roots, and Cultivation Methods of Imaginative Capacity of Professional Writers in the Communication Industry 傳播文字工作者的想像力指標、根源與培養
- 點閱：2
- 作者： 廖凱弘 Kai-Hung Liao著
- 出版社：索引數位股份有限公司
- 出版年：2016
- ISBN：9789869427296
- 格式：PDF,JPG
- 頁數：224
Imagination is the mental capacity for experiencing,
constructing, or manipulating mental imagery, and can
be considered the basis for recognizing upcoming ideas
that could potentially produce innovative thoughts to
confront uncertainty. However, extent researches that
focus on the assessment of imaginative capacity are
sparse. The purpose of this research was to explore the
indicators, roots, and cultivation of the imaginative
capacities of professional writers in the communication
industry. For this purpose, the researcher studied 18
renowned professional writers (i.e., 6 technology writers,
6 journalists, and 6 copywriters) in Taiwan by conducting
in-depth interviews. Followed the methodology of social
constructionism, the research was designed to incept a
detailed exploration of the imagination of professional
writers through semistructured in-depth interviews.
After 18 semistructured in-depth interviews, the
researcher utilized 3 rounds of focus groups interviews
to collect feedback from volunteer educational experts
and senior managers to examine and confirm the
research results from these semistructured in-depth
interviews. New data has been obtained to enrich the
implication of this research.
sparse. The purpose of this research was to explore the
indicators, roots, and cultivation of the imaginative
capacities of professional writers in the communication
industry. For this purpose, the researcher studied 18
renowned professional writers (i.e., 6 technology writers,
6 journalists, and 6 copywriters) in Taiwan by conducting
in-depth interviews. Followed the methodology of social
constructionism, the research was designed to incept a
detailed exploration of the imagination of professional
writers through semistructured in-depth interviews.
After 18 semistructured in-depth interviews, the
researcher utilized 3 rounds of focus groups interviews
to collect feedback from volunteer educational experts
and senior managers to examine and confirm the
research results from these semistructured in-depth
interviews. New data has been obtained to enrich the
implication of this research.
- Chapter 1 Introduction(第13頁)
- 1.1 Background(第13頁)
- 1.2 Statement of the problem(第16頁)
- 1.3 Purpose of the research(第17頁)
- 1.4 Research questions(第18頁)
- 1.5 Signicance of the research(第19頁)
- 1.6 Scope of the research(第21頁)
- 1.7 Denition of concepts and terms(第22頁)
- 1.8 Description of dissertation chapters(第24頁)
- Chapter 2 Literature Review(第27頁)
- 2.1 Indicators of imaginative capacity(第27頁)
- 2.2 Imaginative capacity of professional writers(第31頁)
- 2.3 Roots of imaginative capacity(第35頁)
- 2.4 Cultivation of imaginative capacity(第41頁)
- 2.5 Summary of literature review(第45頁)
- Chapter 3 Methodology(第49頁)
- 3.1 Overview of methodology: Social constructionism(第49頁)
- 3.2 Data collection methods(第51頁)
- 3.3 Participant selection(第54頁)
- 3.4 Data analysis procedures: Thematic analysis(第58頁)
- 3.5 Quality of the results(第61頁)
- 3.6 Ethics and governance approval(第65頁)
- Chapter 4 Results(第67頁)
- 4.1 Indicators of imaginative capacity(第67頁)
- 4.2 Roots of imaginative capacity(第75頁)
- 4.3 Cultivation methods of imaginative capacity(第88頁)
- Chapter 5 General Discussion(第103頁)
- 5.1 Imaginative capacity of professional writers in the communication industry(第103頁)
- 5.2 Cultivation strategies in higher education and the communication industry(第128頁)
- Chapter 6 Synthesis(第151頁)
- 6.1 Synthesis and model development for imaginative capacity(第151頁)
- 6.2 Implications for theory and practice(第167頁)
- 6.3 Research limitations(第174頁)
- 6.4 Recommendations for future research(第176頁)
- Epilogue(第179頁)
- References(第187頁)
- Appendix A: Informed consent form(第205頁)
- Appendix B: Participant proles(第207頁)
- Appendix C: Interview guide(第211頁)
- Appendix D: Initial coding frame(第217頁)
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